Buy site-depth development of innovative market segments the opportunity to

text knife Ma

; e-commerce through early development, to create a buy in the spring until the fury of the summer, but summer scene, after all, in the past, when the autumn Lengse comes, we find that to buy the development of the site have begun to enter into a new stage.Join in the fun of the participants because of their own heritage is not enough, has already begun to withdraw from the stage of the competition. Groupon listed so that we can see that the prospects of buy site is very worth the wait, but when the time flocked by the thousands of mass of even more buy site, we there is reason to optimistic about the prospects for the development of this market? This is also to buy the market began to shuffle the reason In fact, when some buy site go down, shuffle also has become a necessity.Ebb Tide behind, in order to truly precipitation market beach-goers, we are optimistic about one of the reasons why this market will eventually be left at the end predators.

; So, after the face of intense competition, buy the site development will evolve it? Only those firms price may be a momentary attention, but not a permanent solution.Moreover, the price itself is a double-edged sword, and then a good buy site could not have been in the price advantage, and complicated behind in the market, the price will not be indefinitely decreased, after all, business is also a profit-driven buy site can burn when? Moreover, the low prices sometimes can not only recognized by users, because we are looking for is cost-effective, in addition to price, if the service is not synchronized to follow up, then the price advantage also vanished.In fact, many Internet users buy low-cost projects, lack of appropriate services, and then grumble and complain again and again, and even complaints and then resort to the legal level, there are some good and bad buy site even escaped and fled, which are tremendous negative impact on the industry, people not only agree with the concerns of the low price where.

; In fact, seeking a new opportunity to buy market is innovation, innovation model, innovation means innovation, a new concept.For example, we recently see the Wowo group launched store is a very good one to try.Give a simple example, the the Wowo group and Orchid Club official store a variety of packages designed to help the Orchid Society has developed a lot of free time, use the idle resources of the restaurant to meet a full range of needs of the Orchid Society achieved far better than the effect of the buy.This is an attempt, specially developed for Lan Club the Wowo group for the afternoon free time 49.9 tea time, and achieved very good results..Orchid Society to help for friends to meet the different needs of users of the wedding, in years will have developed a variety of packages for forms, welcomed by users.It is reported that the cooperation with Wowo group, for Orchid Club 10

is well known that the major buy site are single commodity buy activities, numerous commodities dazzling, dazzling, but is extremely complicated to buy, now the Wowo group stores in the form so that consumers can get away with 10,000 cases of goods selected favorite, directly into the brand stores to choose the same brand of different commodities, is very convenient.We also see that the buy mode, mostly copy the Groupon mode, but the copy of this model is not necessarily suitable for the domestic market, because our markets have emerged much buy site common: a lack of personality, homogeneous competition is serious, vicious price competition, consumer complaints and complaints.Therefore, the search for innovative models becomes very critical.

Currently, the the Wowo group has a lot of businesses to seek a new buy in the store marketing.The Wowo group stores in the form of independent online shops and businesses based on the the Wowo buy on the website and is the perfect combination of buy and e-commerce marketing platform.We all know, Taobao Jingdong Mall, in fact, are a development strategy to build on the platform on the market's success is obvious, in the buy market, the the Wowo group is to create a platform for the development of This is also the store launched a good try.Buy market 2B 2C clever convergence.As long as the the Wowo group home page to enter, users can see now with the the Wowo group entered into a collaboration of the store merchants, consumers click on to enter the store, not only businesses, the business to provide the world's best buy products at a glance.The buy mode, merchants at the same time buy products on line is limited to a single product, product display time is relatively short, and buy products on line, businesses can not free to replace the lack of choice for consumers; In Wowo group of store mode, a merchant buy products for diversity combination, the show may be long-term may be permanent, for the business, the store mode, there is another advantage is that the store goods can be replacement, so consumers have more options.

Wowo Deputy CEO Zhao Wenjiang said," buy the essence of life service business promotional platform.Store as the business of distribution platforms, driven by a single low-margin products business marketing model a variety of high-margin goods, with sales in order to promote both for businesses to gather popularity gave businessmen bring a profit.So this store mode, both long-term good cooperation relationship with the business, but also improve the viscosity of consumer concern and effectively integrate the business promotion and distribution of organic and take advantage of the reputation of businesses and visibility, reverse attract users to the consumer to buy.When buy market development has entered into a relatively mature, more and more systematic requirement to the buy mode.Adapt to this change, in order to get more opportunities, this is also Wowo Group stores in the form of our biggest revelation.