Car online media the prominent

whether it is the U.S.debt crisis or the European debt crisis, the recession, thereby causing a certain degree of financial crisis.For domestic enterprises, are also implicated.This is what we continue to stimulate domestic demand, an external impact conditions change.For the domestic auto industry, through the former peak and brilliance, and now more pragmatic, market spending power conversion, let us also see that consumers are maturing.How to guide consumers to increase their own quality of propaganda, thereby affecting the orientation of consumer spending for the automotive industry is a need to carefully consider the issue.

2012 1 January sales table

by the above table, we have seen in just the past the 1 month, domestic car sales, changes and trends.Regardless of the chain or a year decreased in varying degrees, 1 January our traditional Spring Festival, to some extent, affected the sales of the car, but the impact of changes in the automotive market will probably continue to 2 month, because the Spring Festival, the enthusiasm of the people's consumption generally are not high.

the face of this large of the car, when consumers choose to buy, will naturally weigh a lot.Therefore, for the auto companies, to stimulate domestic demand, thereby driving sales must be compacted foundation.After all, our auto exports, there are many conditions constraints.Moreover, the international automobile manufacturers in the call for the"China threat theory" of car, while the huge Chinese production brought about by a kind of pressure, on the other hand continuously improve the quality of our production, participate in international competition the more opportunities to bring pressure on international companies.Moreover, our vendors go out for the acquisition, which is involved in international expansion from another angle.International auto giants worried that the Chinese enterprises Piaoyang out to sea, will naturally be unwarranted blocking.Therefore, consolidate the domestic market is very important for the auto companies, whether state-owned or private enterprises, they can not ignore the powerful of the Chinese market.

Of course, more and more rational consumer spending, how to attract more users, to better publicize and display, for the automotive industry is an inevitable problems faced.In this regard, we see that the Internet has brought more space to develop market positioning publicity to the auto companies.Why do you say? In fact, if we carefully look around to prepare the car or the car of family and friends, their choice, usually through media understanding of the relevant information and knowledge? Newspapers? Magazine? Understanding of the shop site? A friend? Or to the network? In fact, many of my friends like to first own to check online, compare, and to the Forum, to the automotive Web site to go horizontal to vertical to a better understanding of the view to car buyers has been the use of published experience and share insights.Sohu car grasping this point, the car meeting in the Sohu SAA to make strenuous efforts to meet consumer needs for those who wish to understand and solve the car problem, to solve the various needs of the car they buy a car.In fact, I, too, when the car some time, the first thought is to the site up answering questions.

This is also a professional car site advantage.In this regard, we see that both portals or vertical auto portal, have spared no effort to conduct their own layout.Convenient advantage of the Internet automotive media to the user and faithful car is unmatched by other media.

In this regard, Sohu car's performance is particularly worth mentioning. 2011 years 3 months, Sohu car officially launched a regional development strategy, while the layout of its portal + vertical strategy, opening up a National Urban Station the layout of this overall occupation of the move is to get worried about a lot of Internet automotive media, Sohu car relying on the portal of comprehensive features, and then learn from the small but the advantages of vertical sites, while the layout of each two 3 cities Sohu Motor City Station, the formation of the whole country, and this not only in the content closer to consumers, specifically information on more professional fast and, more importantly, to meet the different needs of consumers, and the regional strategy is to lead a regional circle culture, like friends of friends all know that the presence of Che Youhui riders within the region, especially the friends of the same types of cars generally like to get together and exchange, because we are the same cars, have any questions and doubts can find like-minded, interactive process, but also and 4S shop like the dealer to form a good interaction.

Internet automotive media to Internet users and riders is a convenience, and a large data-sharing platform for car manufacturers, the advantages of the Internet media is obvious.Such as Sohu car there are car treasure, so that one can help dealers increase sales with this platform, dealers can increase the influence of their brand and products through a variety of forms, increase the brand of this dealer area Promotional degrees.More importantly, the regional strategy of Sohu car can be more accurate positioning to the user within the region, such an effect is clearly a multiplier.It can be said that the car dealer gem regional strategies, Sohu car's twin towers advantage.

well known, the prospects for the development of the automotive market is very order optimistic about, especially for the development of new energy brought new energy vehicles has been considered the future direction of development.With the continuous improvement of people's living standard, the spending power, the cars have not objects unattainable for many families, whether it is a well-off middle class already has the ability and desire for consumption of the car.

many families choose to buy more or the existence of long-term consumption of intention, but due to the purchase of around crowd motivated, to some extent also stimulated the consumption of fermented Internet automotive media guide has a large correlation effect in this process.View can be more intuitive, more convenient, whether horizontal or vertical comparison, are so clear and detailed information, heterogeneous in content to provide users with information and expectations is very broad, so that virtually motivate users of consumer conversion.When the market huge destined to domestic consumption has been the future main theme, we have more goals and expectations, is how to guide consumption, this mission for the Internet companies, with exceptional conditions.Internet automotive media is it not carrying this lead role? For car manufacturers, hand in Internet automotive media, the better to provide users with a convenient and provide an opportunity to introduce themselves, it will also speed up the domestic consumption of rational and provide users with better service.