|
Tags:, Jingdong, myths, store, sales, e-comme
(View ID:516532)
Jingdong model: a unsustainable"myth"?
Wen/Wang Yi, see
Internet industry is able to create a"myth" of the industry, from the early portal, and later, Baidu, Alibaba, Tencent, and both are representative of the myth, the last two years, where the passengers, Jingdong Mall and other e-commerce giant's rise, it seems that re-writing the myth of the Internet, let us think that we never live in a shattered the myth of the Internet era.
but attentive friends will find some of the so-called myth, but based on the & ldquo ; self-harm"basis, or, at the expense of their own strength to establish some of the myths as a result, the myth of the gods, hurt more deeply.Looking at the pattern of the current Internet, is there such a case for your reference.
recently saw an online IT news, general content is: Jingdong Mall make ends meet, money tight chain.Speaking of Jingdong Mall, many people will not feel strange, this e-commerce giant in recent years can be described as fast, not only brand in the industry is ringing, and its founder, Liu Qiang East also won the 2011 CCTV China Economic People Award.So an Internet myth, and the Internet industry in the current economic environment, is clearly valuable.
but this myth was faced with unsustainable worry.Increasingly concentrated in e-commerce in the context of the cold, struggling to cope seems to Jingdong Mall in November 2011 to cancel the audience free shipping measures, thus, Jingdong pressure is evident.
This is not surprising, Jingdong Mall has not been out of loss-making situation, it is learned , in 2011, Jingdong Mall was approximately 4.5%, while the loss rate reached 9%, which is clearly a loss of financial ratios.With investment bankers to Jingdong just such an account, Jingdong 2011 sales of about 300 million to a loss rate of 9%, a loss of about $ 2.7 billion, according to the tone of Jingdong, sales period in 2012 the amount of the target is 500 million, the figure of Jingdong C round of financing to U.S.$ 1 billion will be spent the first half of 2012.In other words, in the present circumstances, Jingdong done the greater, the more losses it will, this is clearly a vicious circle.
sales since the higher the loss of more, why should their pursuit of Jingdong a larger sales figures? The answer to the next round of financing or listing with a higher valuation.It is reported, it is said in the valuation, each is 10 billion in sales, which is multiplied by a valuation factor will be higher, so Jingdong need to keep the cost of a loss for a variety of price subsidies type of promotion, the need to stimulate platform false transactions to do large amount of marketing.There are rumors that, for the same motives, Jingdong and suppliers also use hedging sales tools to inflate sales figures in order to have a higher valuation of the financing.In Jingdong view, only bigger and stronger, it may make money, even if no amount of money to burn does not matter.So Jingdong can make money to support the day to do?
from the capital point of view, China's U.S.IPO window seems to have closed, Jingdong IPO had also reported the news of frustration, it seems, the current IPO is no hope.Of course, in this case has always been just like the"icing on the cake" of the VC and PE less likely to"timely."
from a market point of view, Jingdong also suffer from a wide range of competitive pressures.2011 B2C industry is very lively, Suning, Gome appliance chain to speed up the layout of e-commerce, Taobao Mall (recently renamed Lynx) has also been the introduction of B2C electronic business enterprises, in addition, manufacturers have begun through the network marketing platform to sell merchandise.In this situation, Jingdong bit"dumbfounding", their involvement actually reflects the good prospects of B2C, which is Jingdong happy to see, but they also began eating Jingdong market, which is Jingdong want to see.
Moreover, Jingdong their services to be strengthened in the recent occasion of the year , Jingdong deep"pistachio" doors, stricken that many consumers dissatisfaction and rights, this may be the next Jingdong particular attention.If you follow the money and shrinking services, then the future will still be met with consumers"vote with their feet."
All in all, the glossy surface may be hidden behind Jingdong many worries, saying"guessed at the beginning, but could not guess at the end", with these words to describe the current Jingdong undoubtedly is very appropriate, when a myth needs at the expense of their own premise, this myth from the burst will not far away.
Contact me:
QQ 543415188
MSN feitianhanxue@hotmail.com
Email feitianhanxue@126.com
Experience new blog
, Jingdong, myths, store, sales, e-commerce, networking myths, financing, terms, IPO, B2C
|
|
|
