Sina microblogging users want money like crazy for"harassing messages" pay?

microblogging is the wave of the Internet community can rely on only the"last straw", but this root"straw" in the current situation has become increasingly profitable slim hopes up.Launched in October last year microblogging virtual currency"micro-currency," fee-based services launched in November,"Micro-number", the January 18, 2012, Sina microblogging service re-launched high membership fees.

to detail, a senior member of the so-called fee-based services is that users pay five yuan per month or per year paid $ 50 for users concerned about the set of five micro-Bo SMS update reminders, the service will be provided each month 300 SMS alerts when there are new user microblogging fans, new comments, new private letter, the system will automatically send SMS alerts to view and side support in the mobile content viewing and response capabilities.

fact, this charge Sina microblogging service, the emphasis is microblogging a traditional Internet and mobile Internet Amphibious product features, but the reminder text mode alone on the so-called high membership fees collected from the continued profitability and consumer experience point of view, are really a misnomer.

First of all, this is a small minority groups, Sina can say is that"micro-currency,""micro-number" is today's high membership fees, all minority groups, not only can not prop up micro-Sina Bo sustainable profitability, and will continue to hurt the majority of non-paying user experience.I remember in 2011, Chao was set for the Sina microblogging 6 profitable path, that is accurate interactive advertising, social games, real-time search, wireless value-added services, e-commerce platform, digital content fees, but since 2011, Sina microblogging business investment in marketing and R & D costs and increasing quarterly losses widening gap has seemingly unstoppable.Micro-Fair 2012 Sina Sina continue to bear the unbearable weight.

Second, the high membership fees, similar to the traditional SP business, although the latter has saved over China's Internet economy, but in recent years with in-depth monitoring and high awareness of consumer rights, the traditional SP"stealing money" business has been declining, most users can not accept that the high membership fees Sina service is to allow consumers to spend money on harassing messages, this stuff is very similar to a bank for the user for a variety of high-end cards, although the name does not charge , but users have to receive a large number of financial investment in SMS, struggling to be harassed at the same time, can not complain, because you spend money asked for it:)

Sina microblogging really seems like a bit of money like crazy, in my opinion, this does not appeal to audiences applauded the service, or less good introduction.

original link: http://www.domarketing.org/html/2012/observe_0119/2139.html

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