1 月 11 news, ZTE in the United States Las Vegas International Consumer Electronics Show (CES) showcased the full range of LTE products, attracting everyone's attention, while ZTE's show strength and ambition.The New Year has just ushered in 12 years, ZTE has wishing to accelerate the pace of global development step.
the annual International Consumer Electronics Show (CES) is for manufacturers, is an excellent opportunity to focus attention on this platform, each vendor would like to get more opportunities , demonstrating their new products.The resurgence in the United States on the performance of the CES show some bright spots, as the world's first LTE products manufacturer, ZTE bring LTE (4G) full range of new exhibitors to the public and the industry shows, including LTE smartphones, LTE wireless hotspot products, LTE flat, CPE home gateway and other products.ZTE also revealed during the show: 2012 ZTE will continue to adhere to smart strategic transformation, to promote intelligent machines.In terms of scale, TD product line will strive to maintain market share in the first place; from the product in terms of layout, ZTE will continue to the main universal intelligence products through cost-effective products to further expand market share, while the high-end product development effort, gradually winning high-end consumers, to enhance the intelligent terminal ZTE brand value.
ZTE LTE Products
marketing strategy in international ambitions exposed
CES this year to bring LTE ZTE family portrait unveiled, full of ZTE's leadership in LTE and overall competitiveness.Can also be seen resurgence aimed at the international market, through the expansion of the U.S.market, to lead the next international route development.
actually able to get a seat on the U.S.market place, the important thing is to get the depth of cooperation with the operator, in this exhibition, ZTE together top U.S.operator Verizon LTE worldwide release date (4G) WiFi Hot Products Jetpack - EuFi890, you can see, it is already taken an important one.However, ZTE ZTE North America United States president and CEO Cheng Lixin said:"In 2011, ZTE intelligent terminals in the United States a major breakthrough, with the Jetpack in this market, ZTE will further step up the layout of the U.S.LTE market to ZTE global intelligence to drive strategic depth breakthrough."
" World"type of terminal design
ZTE every product, from Blade to skate are both at home and abroad sales, while ZTE's U960 is a very representative.Many users now have a cross-border travel demand, but China Mobile TD standard phones can only be used in China for many users, there is some trouble.The ZTE U960's 3G GSM"function to achieve a two-card support both 3G standard, China Mobile users can use in the domestic TD-SCDMA standard for 3G services, after leaving the country with overseas partners to provide China Mobile's 3G network roaming service, do not need to replace the number to meet the market demand.This allows users to ZTE's traveled around the world worry"VISA phone."
In addition to a representative of the U960, both mobile wifi hotspot MF60 or Blade series cell phone, all reveal a resurgence of the"international ambitions." And in this ambition and action under the ZTE results also show the true strength of the chapter, enough to shock the industry peers, strength can not be discounted.
ZTE continues to grow a substantial improvement.Not only to establish a base in China, Europe and significant breakthrough in the mainstream market.According to Goldman Sachs recently released report, ZTE could break through Europe in the near future the other two operators - Vodafone and Deutsche Telekom, and positive comments in the report, said,"ZTE's performance this year after, will become a qualified leading market players."According to foreign media reports, China's second largest telecom equipment maker ZTE said on Wednesday by the company in Europe, North America, Brazil and Japan to enhance the mobile phone market share driven by the company 12 years of smart phone sales will double.
ZTE said in a statement Wednesday, the company's smartphone sales in 2011 increased five times, more than 12 million.ZTE said in November 2015, the United States will replace China as the company's largest mobile phone and tablet PC market.ZTE He Shiyou, executive vice president, said in November last year, the first nine months of last year, China accounted for ZTE cell phone market share of about 35% of total sales, the U.S.accounted for about 10%.
