Buy a promotional tool rather than the business model

◎ innovative collective bargain

1999 年 well-known auction site had launched a" collective bargain"shopping mode, participants can see a page merchandise graph (see below for example).It is clear from the diagram to understand that this product is less than 10 individuals to buy if the price is 500 yuan; if the number of people to buy between 10 to 50 people, the price becomes 450, and so on.

much like the now popular buy, right?

Because of the final price with the number of people that are willing to buy, and therefore this approach requires several days to accumulate the number of purchase, in addition to and asked participants to provide first-line credit card numbers, transaction directly to the final price when payment can not go back on debit.The price of goods is supplied by the website operators to discuss with the good, the supplier can accept the"large amount of a discount" sales.

"collectively bargain" Although the popular hot, but not the site of the only sales model, is more of a decorative style promotions.Interestingly, this shopping e-commerce development in 10 years but gradually fade out the stage of history, very rare to see traces.B2C or C2C e-commerce both sites are rarely similar sales.

require a long wait to buy goods, things will not get the first credit card for online credit card payment security concerns, once the transaction can not go back, etc., are probably restricted to this kinds of sales practices of the factors.However, the disappearance of this model, the most essential reason is because 10 years down the development of electronic commerce, B2C sales model mature kills him survive.

In what say?

◎ regarded Carrefour buy

In essence, the"collective bargain" e-commerce site operators, it is"a collection of everyone's purchases to the supplier negotiation," Customers are so popular.However, whether the collective bargain or buy, if you apply the above definition, would be regarded as Carrefour buy? Wal-Mart be considered buy? Are not these the same way traditional businesses in the business?

All the world's retail business is"a collection of all the purchases to the supplier negotiation," without exception.E-commerce in 1999, when immature, a lot of small orders B2C website, with bargaining power of suppliers is weak, that they can not offer attractive prices, so the sales practices of the collective bargain has its living space.

wait until the B2C and more mature, the overall environment of rising orders, B2C Web site for the supplier's bargaining power increase, directly will be able to collectively bargain for the lowest prices in the online sale of goods.Online consumers need not wait long process of collective bargain, you can get real-time collective bargain prices.Thus, the sales practices of the collective bargain is no longer necessary also.

Today, buy web site popular in the United States and even the meal at home and abroad caused by copying another.When we re-examine the business logic, you will find sites buy into the same contradiction.To avoid buy site finally took to the road to ruin in the goods must be B2C sites and the general breakdown.The result is not comparable to sales price of goods.

◎ buy the website was limited

buy the site for the sale of goods, including a fitness center membership cards, high-end restaurant discount coupons.The product itself has a certain uniqueness and not the manufacture of tangible objects, or small size, there is no similar general B2C websites and cost of distribution problems.In addition, the property also determines the commodity buy site are regional sites, a city of the local business crowd.

If you have restrictions on the sale of goods, then buy the number of sites on the items of goods can not more.Buy site has its delicate and beautiful place, but to rely on the sales practices of buy (I had tried to call it sales model, as explained later) to build a large site like Amazon is very difficult.Items to the number of sales of goods determines the matter.

buy though is the recent popular from the United States, but in fact the Chinese even earlier than Americans do buy.In Beijing and Shanghai, as early as 2006, when there has been a very well-known buy website.Number of employees of these sites frequently buy five six people, most employees are sales staff, is responsible to talk to local businessmen to discuss products.

buy site the biggest problems in the operation to appear in the"regional" above.2008, when Shanghai's largest buy a web site led his army north to Beijing to open a branch in Shanghai intended to replicate the success of root.However, the spending habits of different people in different cities, Beijing, Hong Kong has a very mature buy site, plus they also need to employ five-six hundred employees...

Customers and the website was not as good as you and I are thinking smaller and lighter.

◎ to B2C e-commerce will eventually buy

buy site will eventually develop into what? Answer this question, first to clarify the"buy" in the end is a business model or a promotional tool.For example, the possibility of a large B2C website selling both some way and then open up a way of selling buy? In fact many large B2C websites Customers are provided, which itself is a good site B2C promotions.

If, pursuant to said before, buy the best goods sales site with the general B2C websites are different, then it can also be B2C sites by this method into different product areas? Conversely, when the buy their own business Web site that is restricted when there may also like: Anyway, my site has so many people, or engage in a B2C mall?

The answer is obvious: buy a promotional tool, not a business model.He is a popular way to gather, and ultimately the business will guide the traditional way of selling.Buy site B2C site development ultimately not be acquired, is engaged in building its own online store B2C e-commerce.Buy smaller regional sites will still continue to exist, but there will be the day that the stock market.

from the collective bargain to buy, used to be a group of strangers together to form collective purchasing, buy now is likely to be relatively familiar with a group of people to engage in collective procurement.Different from 10 years ago, now people buy promotional information is obtained mostly from social networks, and social networking are many people who know.Two sales methods have also shown their different sense of the times.

article first appeared in - 2010/06/06 - Keywords/Tags: social networking e-commerce B2C C2C auction