diversity of life so modern shopping is not confined to visit the shopping mall of its territory.For the fashion group, the busy work, tight rhythm of city life, make them more popular in the more convenient way to shop, such as online shopping, but also in various places such as have recently launched a TV shopping.
relatively speaking, the former seems to be the office workers, more appropriate, because for them, computers and the Internet became a necessity after their work, occasionally under the eyes of the boss, the shopping sites, Tao Tao Bao, lost-opportunity, seems to be a commonplace thing.However, the TV shopping is not the case.For office workers, how many people will sit in front of the TV all day, which is very doubtful.
However, this does not seem to stop the major television stations into the determination of TV shopping.Even the font size of the Central People's Central Broadcasting Station also announced yesterday, will invest 1 billion preparations for shopping TV channel CNR, 6 month 17 officially launched, the platform will be the first landing in Beijing and Tianjin, before expanding to the national market.
the current total issued by the State Administration of Radio 9 Photo national home shopping television channels, radio stations to get the Chinese people is the eighth.Before the 7 home shopping channel to get a national platform for the license are: CTV shopping, Shanxi, excellent shopping, buy every family in Anhui, Hunan, happy shopping, Jiangxi san shopping fashion shopping Chongqing, Guizhou family has shopping.
TV shopping is how life after the kind of life? Just in front of the TV and saw a man and woman in hard to sell the front of these pots and pans, and then, if you heart, then you can pick up the phone call to buy on the screen phone, it will soon delivery, usually to pay this kind of life......how? Very fresh? In fact, it is OUT , ordinary people, the TV shopping is not new, back in N years ago, there is such a model, but, at that time to the people's views, feel that TV shopping, more like a gorgeous nursery.
Now, as the popular online shopping market share continues to break new highs, TV gurus, but also a little bit unable to bear, their mood, I think we can understand.Now, whether it is worth mentioning the central and famous, no matter whether local stations, how to activate the altar wine, is a new challenge.
However, this does not seem to affect the group of people passion, TV shopping market has officially entered the Warring States era, they are even very optimistic expected 2011 end of the year will see a relatively stable market structure, to the 2012 will enter a market in mergers and acquisitions and consolidation.
launched a new shopping TV shopping and even expected CNR This year will sell 1 billion each year in accordance with the TV shopping industry, 200% the growth rate is expected to 2013 years to achieve 10 billion in sales, 5 years of 25 million ~ 30 billion.The key lies in how to give it a new altar wine tastes, how to get consumers to foot the bill the same as online shopping is the main thing.
