Liu Zhijun Amoi mobile phones can lead to breakthrough?

Liu Zhijun led by Amoi mobile phone break through it?

: Heart of Rock

rock point of view: If you rely on off-the-shelf mobile phone can only call send text messages, listen to music phones, this phone out of fashion.Nokia, Motorola, Samsung, Sony Ericsson are aware of this, have been offering 3G Internet phone, local phone companies are still done when the product, the end result can only be abandoned by the user.

a few days ago, the CEOs of Railways Liu Zhijun of the new Amoi guest Sina, talk about why to buy Amoi Amoi mobile phones in the future focus of development.Amoi mobile phones, many people are unfamiliar.Once the glory of the A8 cell phone there are a lot of people vividly.Amoi mobile phones and talk to our friends, many people feel sorry.

collective backward in the domestic mobile phone the MTK embrace of the time, I remember that Amoi is only a spineless, useless MediaTek chip manufacturers.Their own to do technical, do software Unfortunately, in the cottage, and other domestic mobile phone, white card machines are cheap MediaTek turnkey program, under the pressure of cheap sell mobile phones, Amoi's huge R & D investment to naught.Can only say that The Amoi died in the way of the Dream, but courage is commendable.

Amoi after the reorganization, we have to return the mobile phone industry, I'm looking forward to.Liu Zhijun, head the new Amoi Lenovo Mobile's head, led Lenovo Mobile to become the dark horse of the mobile phone industry in 2004, to seize the opportunity of black and white screen mobile phone replacement.Being their own boss in charge of the new Amoi Amoi mobile phones of the future would happen then?

the root causes of domestic mobile phones decline

this questions Baizhanbudai.In fact, the analysis of Liu Zhijun can lead the Amoi breakthrough, best first to understand under the domestic mobile phone the root causes of the decline.

2004 end of the year, the share of domestic mobile phone began its dramatic decline, the reasons for the decline and the cottage phone invasion of foreign brands in force, and a great relationship.Cottage raid mainly due to the MTK package, greatly reduces the threshold of the mobile phone production.One of the domestic mobile phone price advantage, naturally, into a corner.Coupled with continued glorious era of the domestic mobile phone before 2004, they disregard of quality, quality, increase production Crazy wantonly misappropriating.This has caused a serious quality problems, a collective outbreak in 2004.Made mobile phones to sell one, and injuring three users, users of the domestic mobile phone is no longer trusted.

followed by domestic mobile phone have joined MTK camp, hoping to shorten the development cycle, reduce the cost of handsets, turning the tide.At that time in addition to Amoi mobile phones do not use the MediaTek program, Lenovo, Tianyu, Gionee, Konka, TCL, Haier and other local phone companies have joined the the MTK camp.The MTK drugs, domestic mobile phone taking a short forget the pain, anesthesia own.But in the long run, greatly hurt the R & D capabilities.Since that time, the domestic mobile phone enterprises have cut R & D team, only a few responsible for the staff of the test.

Amoi has kept its own R & D team, want to be able to do that a long-term strategy as foreign brands, even Amoi has also started to do the Linux platform, the smart machine.But the competition is too cruel, Chinese local brands collectively lost trust, coupled with Amoi own channels also out of the problem, resulting in the last financial pressure can not be alleviated, and eventually had a bankruptcy reorganization.

Since 2008, 3G commercial, intelligent machine began to spread, and started selling Internet phone.However, this time, the domestic mobile phone collective aphasia, because they have abandoned the R & D team has no R & D capabilities, 3G, smart machines, the Internet phone can only feel powerless and frustrated.So I always think that the domestic mobile phone companies gave up the R & D is too short-sighted, also contributed to the root cause of the defeat today.

Liu Zhijun looking for new Amoi Road?

SAN interview, Liu Zhijun mentioned Amoi mobile phones to break through to rely on two roads: one is a 3G mobile phone, the other is a mobile Internet phone.Through the two routes, to save Amoi mobile phones.We talked about above, the reason why domestic mobile phone come now end, is to abandon the R & D, there is no intention to do long-term strategy to focus only on short-term profit.

Liu Zhijun Amoi find two paths is appropriate? For 3G mobile phones, this direction should be said is very correct.3G mobile phone to replace 2G is a general trend in 3G handsets, Amoi mobile phones before have the technology accumulation.At the same time, the 3G mobile phone local phone companies in the field strength is weak, and basically to OEM in the form of the 3G handsets.Domestic 3G mobile phone market, the experience is poor, and therefore repeatedly criticized by China Mobile.Therefore, the 3G mobile phone is a very good breakthrough.

In addition, do mobile Internet phone.Operators to promote the popularity of 3G environment in these companies, driven by iPhone, Android, the mobile Internet users are more and more, while the domestic mobile phone's Internet performance is very weak, not a good experience.Made mobile phones more than a non-intelligent machines, compatible third-party client software is not good, the lack of mobile Internet applications, this is a common problem with MTK platform, but also the common problem of domestic mobile phone.

If Amoi through independent research and development of software to enhance the non-intelligent machines compatible with the users the most urgent use of client software, to work closely with the client software enterprises, enriching summer new mobile phone applications.I think it will be able to meet the demand for mobile Internet users.After all, Internet experience a good mobile phone prices in more than 2000 yuan, if we can make Internet performance is very good low-end handsets, the market prospects will be very considerable.

either do 3G mobile phone, or do mobile Internet phone, requires companies have R & D capabilities.Liu Zhijun said in an interview, Amoi the main R & D team also, which is also rather pleased, after all, most of the domestic mobile phone is basically do not have R & D team.

outlook for new Amoi

Amoi mobile phones has always insisted on the R & D do not have the MediaTek solution and the final due to financial pressures and bankruptcy reorganization, this focus on research and development of the domestic mobile phone enterprises, worthy of respect.Now Liu Zhijun to revive Amoi mobile phones, or go to develop this road.From the current situation of the mobile phone industry, research and development is very necessary, current mobile phone industry is no longer as impetuous like the 2007, 2004, in order to make a 3G phone, Internet phone, then there must be a real R & D capabilities.

rely on off-the-shelf mobile phone can only call send text messages, listen to music phone, this phone is out of fashion.Nokia, Motorola, Samsung, Sony Ericsson are aware of this, have been offering 3G Internet phone, local phone companies are still done when the product, the end result can only be abandoned by the user.Liu Zhijun led Amoi early awakening, back on the road, doing the right thing from the outset, should be optimistic about the prospect of the new Amoi.