Microsoft's online office is self-defeating to push it?

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Most recently, Microsoft's worldwide enterprise market for its latest released version of the commercial software platform, which includes Office 2010 , the new office suite is the biggest change in the past for the first time Microsoft launched against individual users for use free online office suite.

is well known that many products at Microsoft, Office and windows Microsoft's two major series of products are the two most important cash cow, a direct impact on Microsoft income, especially Office products.Today, Microsoft released to the general users free online Office products, changed the original business model, Microsoft is such an approach will lead to its self-defeating what, will the original rich profits handed it over to it?

CNNIC senior analyst Xu Guohong that although Microsoft do so will bring some of their profits, but the impact is very limited, as the same time, Microsoft will be possible to explore A new business profit model, at least can do to minimize the loss of existing users, and even attract more potential users over.

main reason is as follows:

First of all, let's analyze a simple Microsoft Office the characteristics of product users, the basic individual can be divided into two major categories of users and business users , in which individuals are divided into general primary individual users (using only simple word processing, spreadsheet and document presentation capabilities Statistics); advanced individual users, this population consists of two parts, one area of ​​expertise is to do word processing and table statistics, such as editing complex mathematical, physical and chemical formulas, for financial, statistical and other data analysis, and the other is used as a development tool, this application will rely heavily on Microsoft's advanced Windows operating system, correlation function and development environment etc.; and as a business user, the government can be divided into categories dealing with electronic documents in general, this part of the work function of the complexity of the software required is not very high, and for consistency of office suite features its own high demand (such as: different brands of office software version of the chart shows, watermark, text effects consistency); other advanced users with the same individual, but also into certain areas of expertise of users and use complex encoding of business users, there is a class of business users require The product can work together to provide multiplayer online requirements.

from the more different types of users point of view, use the office suite more advanced users, the Microsoft Office The higher the dependence on the product, the higher the loyalty.As for the general primary individual users and the general primary business users, which some users do not ask for the office suite, so the Microsoft Office is relatively viscous would be poor, although this part of the large number of users, but they can bring to Microsoft value point of view, can not be considered high-quality customers.As for the other office software vendors, especially Google, the online office software is easier to attract to this part of the user.The launch of Microsoft's online Office There are two possible results of the product, one is to buy some of the existing stand-alone version of the ordinary users, the introduction of free online Office products, are attracted to the use of this part of the software; the other is to use other brands stand-alone or online version of office suite users are attracted to the ranks of Microsoft products online.And Microsoft can be online, on the one hand blocking the Google online office software, the adverse effects of their products, while gradually explore a new business model, after all, everyone optimistic about the online mode is a trend.

So , I believe, in the short term, Microsoft this is a business strategy for both offensive and defensive, for its profit will not have much impact.