Move the coaching change obscure the trapped

Author Rock

coaching change Mobile obscure the storm of the Internet

: Heart of Rock

Shocked by Mr.Wang Jianzhou speech of China Mobile general manager Li Yue, to succeed him.The 61-year-old veteran did the rest went to the location of today, after all, led by China Mobile, the world's largest telecom operator, also has created enormous wealth for the country.Wang Jianzhou Li Yue took the helm, and left Li Yue, perhaps even greater challenges, especially challenges from the Internet.

a Li Yue is difficult to surpass Wang

Month 2000

, 4 Zhang Ligui served as the first of China Mobile general manager, resigned after four years, China Mobile on the basis of Zhang Ligui laid.Followed by Wang Jianzhou, taking over six years to build the world's largest telecom operators China Mobile.And long-term planning for the future development of China Mobile, both of TD, or the LTE, or not willing to be the channel, the transition to a mobile information expert.

Wang can be said to carry forward the China Mobile, in the period of his tenure, experienced a brilliant move.Next, China Mobile to face the great challenges of the WCDMA and from the triple play, the pressure of the Internet of Things, China Mobile is not willing to be a channel that implementation of the strategy to face enormous resistance.Wang is the formulation of this strategy, this strategy looks gleaming, promising, however, the specific implementation is Li Yue, he only established strategy implementation in order to go beyond in the performance Wang, from the current really look at the situation difficult.

, China Mobile has been at the vertex of the parabola

In fact, after 10 years of rapid development, China Mobile has entered a parabola's vertex position, the next is bound to fall.With the popularity of 3G, China Mobile subscriber growth, ARPU value will fall.In particular, the Ministry of brewing to bring the number portability, this is a huge blow for the mobile.

from the current, user research to see that consumers really do not trust on the TD, but a soft spot for WCDMA.This is because the WCDMA technology and high maturity, the terminal model is complete.And TD is still a terminal scarcity.In addition, China Mobile is urgent to play the Internet, engage in the Fetion year hundreds of millions of investment in, so that the Divine the Taiyue can rely on a living will be able to sit tight in the GEM spot.

Fetion user experience, user demand is really bad.139 off myspace former CEO Luo Chuan, please come up with a cottage version of the happy network, its value and significance is really not.Android modified to the OMS, the experience is also a super-poor, a user's scolded.Mobile how to Break the Internet? Rely on their own? This problem needs to be Li Yue to solve anyway, Wang Jianzhou, the layout of the task has been completed.

, the challenge is not only a mobile China Unicom and China Telecom

triple play China Mobile is facing challenges not only from China Unicom and China Telecom, also from the Internet companies, IT companies.The theme of this year's Telecom Day is ICT make the city better.This integration trend, mobile operators experienced gradually marginalized.This trend has already appeared in a foreign country, but the domestic policy of monopoly factors, not yet apparent.

For example, the iPhone can open the strong words to the operator, to be divided into to the operators.Google's strong words, they want to play the Google TV, but also to the purchase of wireless spectrum to build the world's fastest broadband operators.In China, we also see some trends, such as China Unicom cooperation with Tencent strategy, China Unicom would like to take access to the Internet.Unicom and Tencent, are fully capable to fight against the move.While surfing and MSN also carried out cooperation to enter the mobile Internet.

In addition, in the mobile phone payments, move out of the mobile wallet and bank cooperation, while China Unicom is not only co-operation with Guangdong Development Bank, and also tengxuncai cooperation, so moving layout and he lost.Future challenges to move not only is China Unicom, Telecom.But more IT companies, Internet companies are beginning to destabilize the operators.As long as the policy allows, I think everything is possible.

In short, Wang Jianzhou, China Mobile's big development, the long-term strategic planning.Left to Li Yue was a promising, hard road, the development into the bottleneck of the China Mobile, Li Yue whether resigned mobile general manager, get the higher ratings than Wang? This look at Li Yue, how to solve the more difficult questions.