recently, Apple, Google, Intel and other IT giants said they will launch a smart TV product or platform that will reach extension to the television.IT giant's involvement will overturn the existing industrial development model, the field of computer software, chips, operating systems will dominate the future of TV interface.China's color TV enterprises, in the new industrial situation, domestic enterprises must implement hardware and software combination, on the one hand to seize the chip through the R & D, software and other technology opportunities, on the other hand under the guidance of relevant national policies, through the business model change, building on the content level of international competitiveness of operations.
recently, Apple, Google, Intel, IT, the Internet giant is to reach out into television, said they will launch a smart TV product or platform.This is the traditional TV manufacturers to bring great pressure.The IT giant will change color TV industry, ecology, how to deal with the traditional TV business? See page 34 appliances depth.
Moderator: good friends, welcome to watch the People's Network Appliance depth, and today we talk with us, please Luo appliance industry hot topics.Recently Apple, Google, Intel, IT, the Internet giant, has its tentacles out into television, pledged to launch platform for smart products and intelligent television, the news was released to the traditional electronic manufacturers to bring a lot of pressure, you how do you view this news is it?
Luo Qingqi: I do not think traditional TV manufacturers no longer available.This concept is it? The old traditional TV manufacturers because there is a mark of history.Why should people come? This fully shows that television is actually the product itself has changed, so the TV manufacturers are also changing.I think we should do with the concept of the modern television industry, manufacturers, TV manufacturers are not there, but also the future of television manufacturers.
Moderator: That word has been the traditional concept of the past.IT giant to enter the television industry on the whole form will be a great impact, for example, they introduced the Smart TV will have a lot of extensions, they will own R & D, including as the chip implanted in our new software, the content of television the middle to go, sounds like the concept of Internet TV, in fact, more than the current Internet, it will be more IT oriented.You think this is the future development trend?
Luo Qingqi: This is not a trend, and is already a reality.That we were among some of the items seem to have some boundaries, there is now virtually the entire global cross-border trend.This pattern of cross-border cause the entire industry a subversive change.I think that the future of TV is not a simple video, in fact, we should redefine the television, in fact, the video, if I use a computer is the TV you watch TV, I watch TV using a mobile phone, mobile phones do not is a TV? There is also a function of television broadcasting, for example, I launch this program through the TV, and then I receive, that is, real-time broadcasting.There is also a non-real-time broadcast, if I have a lot of programs on the Internet on demand for electronic equipment I can use this program, that it is a broadcast.The radio is more flexible, the original is made television programs by time, and now needs to find programs by consumers.So I think you said these companies, IT companies into the TV is not very accurate? Why? As with the wired broadband transmission capacity enhancement, as well as wireless broadband transmission capacity enhancement, including electronic equipment, increased storage capacity, mobile phones can watch the video very smoothly, the computer can be very smooth looking video, as long as everything the screen can serve as a TV.So I think that is called the Pan-TV era, not that I do on the big screen TV, and the small screen, the screen is not TV.Access to information by the human world, electronic equipment, that is, television, computers, mobile phones, this is to divide.But in the future I think this will give rise to more three-screen mobile products, television will go, who to go along with that is following.There is an idea, for example, I was watching TV, reading I am going to work, I'll put this signal to phone up, I can see.
Moderator: Actually, this TV has exceeded the original concept of a fixed time, fixed-income concept of the signal can reach any place in real time or transmit signals, including the current network, or the media play in breaking this traditional form.
Still return to TV manufacturers, we may say that if the consumers or the general public to accept the concept of speaking, we will still be at home in the box of traditional production manufacturers for TV manufacturers, because the concept would be more acceptable to everyone.When the news came out, for our television manufacturers will have what effect?
Luo Qingqi: I think the impact of unprecedented.Because TV subversion, the global TV industry is changing rules of the game.In fact, we often say that there are several key electronics industry: one is to have a display screen in the information age is the food, because your data can be displayed on the screen; second semiconductor, which have computing and storage, This is the basis for supporting the electronics industry.The third is the software, which range between the first two.The original software used in the old box with less.Now in the event of changes, in fact, the United States suddenly involved in these IT companies had traditional TV manufacturers within the traditional sphere of influence, the traditional TV makers were surprised, in fact, is not surprised.I think that the future in television will be divided into three patterns.
Americans do, the U.S.software industry will do.For instance, the operating system the computer screen, a series of software, including chips, led the United States, that the original speakers of the Wintel architecture, Microsoft and Intel in leading computer.But if TV is now computerized, the TV must be computerized, then the software will move to the TV screen, that the traditional large-screen mobile TV chip to move in that direction, it is not in doubt.Think about it, there is a cell phone, cell phone in the event of a change is intelligent, smart can be summed up that say, that is, information throughput increases, the need for more software to help, the greater the bandwidth to support.3G bandwidth, we now see is bigger, faster rate of a traditional network.This is the United States, the largest industry sector in the role of industry in the future.
What the Japanese industry in the United States traditional software, chip to TV mobile, will continue to repeat the advantages of television I think that is unknown, but the United States moving in this direction.Japan and South Korea are doing the display, but also to do the terminal TV platform, and now we are doing whole.
Moderator: Actually, this change will have even broader aspects of the major impact and impact.
You said Japanese and Korean companies have panels of resources, and to screen perspective, the U.S.IT giant will promote such intelligent products manufacturing enterprises in Japan and South Korea, the Layout What kind of impact?
Luo Qingqi: It is possible to reach a coalition.Means that you produce do not produce screen.Now the whole industry is an ecosystem, the ecological chain is what? How to distribute profits, in the end the TV operating system, who control, who controls the chip.Samsung Semiconductor is also done of course, the Japanese also do chips, so that Japan and South Korea, the United States are among the conflict.Now what is it, the box next when the screen has a lot of time in which Chinese enterprises should play what role in that we do not have to assemble.For example, we display how to do this line, we in the software, semiconductor, how to do this latitude, it must be considered.Because the whole electronics industry sales point of view, television is the leading electronics industry.When the pan comes to the television age, the market would have been considered.If you have an operating system dominates the TV desktop, what would happen the whole market.Now we have the computer operating system, installed more volume, while the TV does, many appliances are not installed in the TV operating system, change the fact that an enormous market.
Moderator: This is a good market opportunity.In fact, these IT giants
products into IT from a technology or the Internet, in fact, it's business model is also very important.There are many domestic enterprises are trying to imitate the way Apple lPhone this imitation, for example, after he entered the field of color television sets, but also very likely by category Iphone mode, how do you see this pattern, what inspired us?
Luo Qingqi: This must have inspired many people in imitation of Apple, do not imitate Apple's industrial design, industrial design is great, but not the industrial design of Apple's core.What is the concept? I think it actually subvert a business model.Apple is selling something, we generally think that sell hardware, Apple is not really sell hardware, for example, I sell you a mobile phone, or to sell you the player, music player when I sell it to you, you can buy a song.When Apple sold songs, Apple emerged as a music retailer.You say the player is, in fact it is a store, a retail terminal, so Apple is basically called the hardware and software integration, that is, I sell the hardware, then I use the hardware to be a means, in fact, is what a business model community ? Hardware is not worth much, no matter how well you are not worth my life to the hardware implanted in customers, relied on to create a continuous turnover.
An example, when I buy a music player, I have the next song every month, buy songs, you think about it, he do not sell music ?
Moderator: that you constantly have new consumption.
Luo Qingqi: it is necessary to create sustainable consumption stream.Hardware model is not sold out, so the next time and then sell the new products.Apple continued to sell, the product continues to have broken.
Moderator: Actually, to give you an example, we long ago when consumers are more likely to accept such as Barbie dolls.I bought a normal baby is like this, but we have to buy her a dress, a variety of cosmetics, let her make friends, buy her a boyfriend, bought a small bed, it would be a lot derivatives to stimulate you keep to spend, we might have in mind like this is acceptable.
Luo Qingqi: business model is intermittent consumption into consumption flows.Then on the big turnover, we need statistics sales of Apple hardware and operating costs certainly add up, in fact, Apple's become an operator, its subversion of the content is very large, for example, write songs, you do not pressure plate, no, what I am looking for either company to give me the promotion, Apple is the biggest promotion company.It is a music publisher, music, vendors, retailers.TV future there will still be something like this, my TV shows how to do, now is not the hardware to be torn down the walls between the content should be overturned.For example, how to make a program, how, after making the flow channels in which flow, how to charge, there is a lot of ways.Relatively closed in that way the original TV, and now we see the video SARFT issued us the certificate number of programs, in fact, a website, such as potatoes, Youku is so that we call home TV cable stations, that is, the signal sent by television access programs.You say, Youku, potatoes it? Through the cable access program, platform, put a lot of programs, you think, it is not a program operator.What is the concept of television, but also in the event of a change in the nature.
Moderator: Do you think this event, or the IT giant, intelligent television trends, our color TV manufacturers in China, what kind of inspiration, or how we should face on and look at this thing.
Luo Qingqi: Now Chinese companies are already aware of the problem, and now many of our businesses are doing Internet TV, I think are some attempts to open the TV.For instance, we can insert U disk, in fact, to obtain information on the Internet for batch programs, I now plug in the past, to be broadcast, which reflect some features of the future of television.I think this is the hardware, you do need to do more things open.
Also, we show in terms of operations, such as open hardware, which bundles a number of programs, and now TV manufacturers have made a small platform, or the implantation of a number of program income, but this program is limited.Throughout the region, the whole country, whose programs are drop in the ocean, but this shows you the direction to the development of the Internet.I think there is a welcome change, and this change, I think, and international television manufacturers are synchronized.The second line in the panel, the domestic enterprises have begun to make significant investments in, for example, do plasma Changhong, TCL LCD doing, our country's 6 Line, 7.5-generation line, the 8th generation lines are in the planning.
Another is the operating system program.Now radio and television tubes example, shows how to allocate the future, how consumers more convenient to watch.Show how the copyright application providers to access their benefits, how to manage the program's management, which are worth considering.But the idea to change the hardware manufacturers should and should not just look at the piece of a large screen, your hand is not a three-screen, three-screen how to do it, piece of screen will produce the show, I was not in the original to do on the big screen Try the operation of programs on the computer do the phone? I think it is not Chinese companies how to live, our management also be considered.In considering the operational side programming, hardware manufacturers in the consideration of different hardware manufacturers, that is a different TV, this is not a television brand, is different television screens, mobile phones and I see it as television, they are considering access to new ways of operating.I think the whole industry, all of a sudden to the future of television has not yet formed, the now in a state of explosion.The next explosion, our body will not re, how restructuring, Chinese enterprises should make this a very early strategic planning.
Moderator: Actually, Ye Hao various government departments, or all of our management Ye Hao, in fact, must take into account such a thing.
Luo Qingqi: Now the national launch of triple play, I think it is not just technical integration is the integration of national competitiveness, triple play means that the TV telephone that integrate a few lines, I think is a means to enhance national competitiveness, not only from the industrial point of view, if this angle went fairly quickly from the triple play, then the industry must keep up a little quicker This relatively fast core industry, the competition in different countries you had to go one step, which countries, industries are good for consumers alike.So triple play may seem simple on the transmission had some policy adjustments, but I think it is a way to strengthen the competitiveness of, and why? Now the communication efficiency and to some extent affect the depth and breadth of the country's competitiveness, I think that the Government would like strategic decision-making than distance, went fairly quickly.
Moderator: Thank Luo interpretation of such an event for us, and hope of the enterprises or Chinese, or China's competitiveness Ye Hao, in all aspects of integration, is able to achieve greater increase, thank you for watching friends, and we bother you!
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