; write such a thing on the name in the title Tianyi, guess based on experience, often leads to two consequences, one is a friend This is a word that is said against soft, disguised to advertise Tianyi; there is a, that is, after reading a friend will think I'm surfing in the attack, ill-intentioned.
is not true.
topic to write about surfing, is a coincidence.Two days ago, and a friend to go to Nanjing, on the road gossip, inadvertently wander the Tianyi, this friend said last year, he organized a surfing phone, then a friend recommended him to do the bureau, and Ma Bukai face to support a to, run a surfing package, however, is bound pattern taken Tianyi, the home phone, broadband Internet access bundled with the phone bill a month cost of a small two hundred, then I thought the high cost, and want to stop, but, due to home phone, broadband and Tianyi are tied down too much trouble, in short, my heart feel so completely accurate.This is, I feel the same way, once also like to do a Tianyi 3G, to telecom consultancy, as if the package is 198 yuan per month, cost-free home broadband, the beginning, some heart, but one afterwards, that is not worth the one Administrative Office of the mobile communication, usually working and living in contact friends, is the basic government pass, each playing free calls a month per child eighty normal enough, unless set out to the field; Secondly, home broadband is currently 30 per monthly Pack 100 hours, but also used up, then he dropped the idea for surfing.
speaking, surfing the brand the introduction to have a couple of years, at first, the advertising overwhelming, aggressive, this is normal, as China Telecom's mobile brand, and the name of the banner of 3G and shoulder, and the ambitious desire to move the counter, or at least hope to slice, so the launch an advertising campaign to build brand image, increase brand awareness is also a normal business strategy.However, it now appears, Tianyi focus on brand promotion in the same time, there is no consumer psychology, to take effective marketing measures, is a mistake, was able to move in the mobile communications market an overwhelming majority, on the one hand, of course, is due to It is the market pioneer, has been trapping a considerable share of the user base, the other side, in terms of mobile in marketing strategies, indeed 有两把刷子, one of the most successful example is the introduction of the Group cornet, the author used government through to the part of such a product line general local government to make free Internet model, the organs are basically locked, making it difficult for them to go for the services of other operators, which locks the user group, and this relevant user groups of friends and relatives have also joined the government trying to pass, one to save money, and second, six-figure cornet, easy to remember.
Tianyi's predecessor as the original China Unicom's CDMA, one began to come out, it was also great fanfare of publicity, or even sent to mobile phone calls and other measures necessary and sufficient, but two years down, though not in the market suffered a crushing defeat, or at least depressed, flies hard to lead an easy life.Later, CDMA to the telecommunications hands, Tianyi played the name, the name is the atmosphere, but, in the marketing and promotion strategy, new name, old wine in new bottle, so to now, little improvement, small to play small trouble.
in mobile communications, a user once had a with a long number, difficult to activate a new number, unless it is another good number, not to mention mobile network coverage in the industry also did well, so if the rates and services, Tianyi not killer hard to pry away old mobile users.This, Tianyi operators should understand that if there was not to look farther, really hope the layout of 3G data services business era, then, should Tianyi calls, the compliance measures taken to significantly profit to the user, or even Learning Zhou Hongyi, basic voice calls for free, so what? have on your equipment, and charges less to attract customers, idle resources, staff wages but also, what's the use? What the gall tied petty, which makes users uncomfortable, to bind, you first free ring to a certain user, and then tied things considered, it is great strategy.As the saying goes, not the wolf could not bear children sets, until the circle of users free of charge to the billions of dollars of magnitude, the sheer cost of Internet value-added data services is a significant revenue; but the key is to circle to the user, is the fundamental run-off, because the user God, for mobile operators, it is absolute.(Lu Jianguo)
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