2012 will be a"watershed"

2012 will be the Tablet PC"watershed"

text/Mao Qiying

February 13, 2009, Computer World cover story Tablet PC forward >>", the Tablet PC market survey period of more than a month has finally been published.Since last November, we combined the State Intellectual Property Office, Peking University Shenzhen survey interview, the joint in-depth, get the full support of Secretary-General of the Federation of Shenzhen Mobile Tang Ruijin by the manufacturers, including ZTE, Huawei welcome.Due to limited experience, the writing is outstanding gorgeous deficiencies at the inevitable, more valuable criticism.

During his stay in Shenzhen, the colleague Joseph Lee is very much like"cottage to die" as a theme as reported focus.However, when the exchange of these business owners, I think that the cottage will never die, at least, their entrepreneurial spirit eternal existence.

If in 2012 there is no profit, many small and medium enterprises in transition from the cottage phone Tablet PC will transform the automobile or electricity supplier, which is a fracture at any time"flat" market.We know that the cottage market"prosperity" scene are mainly three reasons: First, the price of genuine products is too high, most of them beyond the reach of the user; Second, there is no difference, imitating the threshold is too low; brand-name demand, manufacturers launched a hunger marketing, product profit margins.The flat panel market in Shenzhen, the reporter learned that most of the cottage Tablet PC prices between 1000-2000 yuan, its profit was only 3% -5%.If the domestic flat-panel prices fell to 2000 yuan, not in a competitive range with cottage products.However, thousands of flat-panel launched quite a lot on the market allure, a fatal blow to the cottage flat.It can be predicted more selling point of more than 3,000 flat-panel, are likely to be lower prices.

cottage Tablet PC

today facing the"three big mountains".First, foreign aid, and subsistence.Many SMEs have to carry a loan-sharking, and almost every day to see small and medium enterprises closed down.However, in addition to seeing the industrial and commercial taxes, can not see the other support; two"abandoned industrial chain".No technology, no money, no after-sales service, distributors and operators are reluctant to cooperate with them, only to see the face of the Tablet PC manufacturers to eat - and big manufacturers did not find food to eat; innovative court death, do not innovation to die.Poor quality, to sell the amount of waste, and excessive competition are low-end Tablet PC precursor of death.Innovation requires a high cost, is plagiarism difficult to recover the cost.

CCTV legal channels once the cottage can not find a way out cottage phenomenon"in the title; Shenzhen, local media have also played the banned cottage" on the cover of the Tablet PC companies.For a time, the media seems to be the"cottage" and"fake" painting on the equal sign.Supervision of the"rigid" cottage difficult.Cottage flat, the relevant departments from the cottage phone to always prescribe the right medicine can not grasp this opportunity to promote its positive to its own devices.Once, the cottage phone occupy more than 50% of the market, and now not even 5% are not; enterprise of the first two years of production of mobile phones, almost 40% of converting flat panel.However, during the survey interview, the reporter visited Tablet PC companies, very few business owners symmetric for the word"cottage" disgusted.From the side of a pillar of the eternal spirit.

domestic Tablet PC way out, where is? in the survey, the reporter the most heard word is differentiation international channels, the brand of".But let the the cottage tablet envy the large flat enterprises also former Apple cottage with the attack, are increasingly exposed to"short board".During this reporter visited, although the person in charge of the domestic flat-panel vowed to call the product"will be able to give consumers a better experience", but not a can on the table, no need to explain can function and application at a glance.

Today, Apple iPad trademark infringement irritating numerous, said that Beijing Technology and Business departments out of 400 million yuan of the"high price" a fine, or even the media have predicted that the iPad possible in China,"Lock-up and so on.However, this did not affect to the iPad's hot in the Chinese market.Similarly, in the patent issues, domestic enterprises are facing the dual pressures - the former from the exorbitant demands of the international patent holders have blasted from the cottage market"poaching", are struggling.

then 2012 users in the end how the Tablet PC? For entertainment, there is a more mature product and the iPad a showdown, while Apple is eyeing to launch iPad3.An avalanche of patent disputes may make Apple slowdown in the Chinese market, the pace of domestic flat to seize the market opportunity.

Every morning, when the 3-year-old daughter stay in bed, as long as I gently in her ear, said:"play iPad."She will sit up immediately asked:" Where?"In addition to the angry bird rich the Pleasant Qiaohu games entertainment software, simple operation, easy to use and great experience, have become the 3-year-old obsessed with the incentive of the children on the Tablet PC.

However, the Tablet PC industry applications in the financial, political and religious, medical, energy and other large industries, cottage and the domestic in this still place.ZTE, Huawei, Lenovo, One Person One of the other domestic manufacturers come from behind, but the industry chain has not been established, the brand is still a short board.2012 Tablet PC will be"cool", but long-the Apple iPad3 rumors, listed just around the corner, bound with Samsung, Motorola formed the confrontation."Moore's Law, technological progress will make profits continue to decline.Can be seen that the domestic Tablet PC survival in apple and cottage caught, are approaching the industry"ceiling" to the most dangerous time, how they Stand Can the Jedi fight back?

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details, please refer to the February 13 Computer World Tablet PC forward

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