Five on the operating room must the transition

business hall to the transformation of marketing by the service is very important, but this transformation was not the service should be shelved or ignored, nor is it necessary to change the operating room personnel salesman.but to straighten out the various relationships to adapt to the company's business development and competition of the mobile Internet.

Thank you very much @ Suzhou Wu Fan, a reminder in microblogging, Jiangsu Mobile is now the operating room to change the title to"store", the Office of the Commission stores thinking must change.These years, the business hall called a variety of several operators and local branch has its own style of teaching, service hall, serving Camp Hall to experience the hall, there are a variety of stores, how to call in here or unified this traditional view of the operating room, for comparison purposes.

The reason the business hall

different names, this is all over the positioning caused by the difference, different positioning, different business functions of the Office will also be the difference, with the development of the situation, the operating room must not be remain unchanged, and the times.

In fact, the business hall of the service is still very important, but the service is no longer in the past, you can service as a marketing view, the traditional understanding of the service needs to be changed.

In general, the business hall of the earliest operators are purely service in the era of one of China Telecom, the business hall seems to have very little to see the ads, and even across the holes Man, it is absolutely a service charge, and even rarely Telephone Number.Just as the business development and increased competition, the operating room with a number of marketing functions.

Why marketing? Probably can be attributed to the restructuring operators, several competing, you need this position in the channel of promotion for later because of the emergence of value-added services to the operating room to become the places described and recommended for customers, marketing functions in strengthening.

followed by business services of the Office of the pressure increase, due to the rapid increase of the number of customers and increased business assessment, on the one hand, the operating room to deal with their own service, on the other hand need to be addressed business marketing problems caused the face of complaints, which further strengthen the service functions of the business hall.In fact, the operating room is not inherently service-oriented, but because of the subjective and objective factors contributed to a real state.

With the arrival of 3G and business transformation, this state is to be broken, the Business Hall of service issues will gradually exit from the core.For the following reasons:

1, new users in reducing the old users in an increasingly electronic channels streaming out of the operating room traffic from the highs, the business hall of the pressure will reduce;

2, the spring of value-added services over a variety of informal marketing measures will be increasingly scarce, and service issues handled by the operating room showed a decreasing trend;

3, the simple number opened, business processing, payment and so there will be a variety of channels can be processed and value-added services are being transformed into mobile Internet services, these new business opened almost no sales staff and processing, services, business volume will be reduced;

4, multi-channel customers increased in

customer's proficiency in improving customer come prepared to become mainstream, the operating room experience and other channels to purchase or other channels, to fully understand and will increase orders in the operating room, these customers services in accordance with the traditional service process is meaningless, return to the nature of the services is very critical;

5, the terminal is or has become one of the customers to choose the decisive force in the terminal sales functions assumed by the operator's business hall is very important, and this part of the terminal-based services marketing;

6, marketing is not selling, including a system of 4P or 4C even 4RS, the operating room is an operator position, not only to defense, but more importantly, to seize the opportunity to complete an offensive, the sap is not just In order to protect themselves, more importantly, out of the trenches to victory.

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