On the operating room by the service to the age of marketing transformation

business has already been talked about for a long time, the three operators have carried out extensive and in-depth discussion, but the years progress are not only China Telecom The province has taken action in the most recent.

reason, too many business hall hosted services, affect the situation, any change requires great courage and executive power, in particular the determination to require the company's upper.

Of course, the short term, the transformation of the business hall is likely to lead to some negative impact on the already high expectations in terms of social services, service standards adjustment may lead to social pressure and even complaints.However, in the long run, the transition is not change means that more trouble will come, and even become the bottleneck in the development of the company on the road.

transition to the operating room, China Mobile may be the most resistance, leading services, China Mobile's 3G development has been a lot of people may worry that as the core competitiveness, restructuring will lead to quality of service from your service to marketing decline and the destruction of corporate reputation, the company is difficult to bear the serious consequences arising therefrom.

After in-depth analysis, and do not engage in any benchmarking study, put aside the old rules of the international advisory body, the positioning of the operating room exactly is the culprit, the transformation of the business hall of the service quality not only not reduce the quality of service, on the contrary, business hall of the age of marketing services in support of the basis of the operator's existing management structure and service concept will be a comprehensive manner.

is generally believed that the service is good or bad and service standards, service standards are closely related, but this is definitely not the determining factor to decide the most critical elements of quality of service is a service mentality and ability.

in the current pay level of the operating room and pressure, the stability of the salesperson's a problem, no matter how high the requirements can only be in the water Flower in the Mirror.Improve the treatment of first-line service personnel is the only way, but in the traditional service-based business hall, the labor value of the salesperson can not have a greater increase, their pay is difficult to achieve the ideal goal of the community.Many places are in fact more of a salesperson under the guise of the main requirements in the service business tasks, completed by relatively high income, this is actually a marketing-based deformity.Facts have proved that unless the job content innovation and labor productivity, and frontline employees is certainly not quite the material incentives, in a laugh from the heart of the employees can not also expect how high quality services and extremely difficult to achieve.

then the connotation of the service is far more important than form, the carriers' service management is often not good for real services, but to the high service ratings, with the depth of the increasingly demanding standards of service, this service away from the real needs of customers has become increasingly lopsided, it seems the high standards of service, but it is ineffective services, and even generate complaints catalyst.

transformation of the operating room does not want to service levels reduce, on the contrary, it is to straighten out the relationship between the services and marketing, to adapt to business and market changes in the situation by improving the operating room service and customer service requirements divergence between relations, enhance the salesperson's sense of pride of service and professional sense of belonging, business hall services do a good job.

services and marketing is not antagonistic, nor is the unity of opposites, but together, the future development of mobile Internet services and operators require the integration and development services and marketing.Seemingly in marketing, in fact, in the service; kept the service from time to time in the marketing.

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