Operators need to abandon the concept of market share in the habit of

Companies are starting the year will be the three operators are no exception, in the form and content of almost every year, from between the lines reported can appreciate the work plan of each company, but also can feel each management style.

whether they deal with what is now the market share we can not forget, three of the most compelling is the most troublesome leaders at all levels of the company is the market share of total users first, and then is the user's incremental, but also the net amount, there is the share of each business situation.In short, the market share is very important, all the line number, because the existence of competition, the share into a transcript.

but with the changes in China's telecommunications market, the role of market share is less, from the perspective of development of information industry, with market share to measure job performance and even lead the company increasingly the more inappropriate.

1, the importance of quantity and quality is changing, although the communication is characterized by a user of scale, but the quality of the user guide is becoming the locomotive of the number, the number of quality is not stable , or even outweigh the benefits.

2, the number of users, whether it is the total number of users or the so-called 3G users, meaning both in the weakening of mobile Internet users have with the business transformation and become another entirely different, complex business statistics on the number of users is more trouble, a simple comparison of the number is no longer decisive.

3, the operator's business development is not purely market-oriented selection, development is not the way business is the purpose of starting from the profit on the share of that share would be false sometimes confused, sometimes not only confuse others, and even themselves confused.

4, that the market share, should be given the scope of a particular market, but now the communications market is clearly not the previous three sub-Jin, Qin lurking around out there, as well as around the Internet , equipment manufacturers, end-user companies have advance divide, and operators are also expanding boundaries, no borders have become in this market, market share is no longer important.

In short, operators should be from top to bottom, completely change their ideas, thinking no longer subject to the limitations of the industry, market share away the shackles of more valuable for the growth, but also for a more dignity and social acceptance of business growth.Because operators are no longer present and the future is the communications operator to do, but......