Peng Xu know: China Mobile to achieve open on the premise that grasp customer needs

exclusive feed: Mobile Labs

tomorrow, China Mobile's Worldwide Developers Conference will held in Guangzhou, China Mobile, the reason to hold such an event, suggests that it is China moving towards an open pace.Have so many developers, industry chain partners to participate in the meeting that the opening up of China Mobile's determination.In the study before the meeting to attend tomorrow, I will talk about his move to China"open" view.

First, openness is inevitable, because the nature of the Internet is open, not open, the lack of significance on the Internet.China Mobile to mobile Internet transformation is the only path open, and in fact, for China Mobile, including communications equipment, value-added services, community channels, China Mobile, a lot of things through the integration of resources to complete the chain of.Therefore, China Mobile, China Mobile itself is open.

then back to the essence of a business, although some experts say the recent"state-owned enterprises is the first to pursue the public interest, followed by business interests." But for China Mobile, both to work together to promote the.Therefore, the enterprises in the operator how to keep the leading position in the enterprise in the industrial chain partners the right to speak how to build enterprise value in the eyes of developers to embody.China Mobile, which are required to meet the needs of the customers mobile Internet consumer behavior plays a more important role.Can be said that China Mobile is the first prerequisite to achieve an open mobile Internet to find their own time to meet customer demand value proposition.Otherwise, the development of China Mobile can only be a loss of self, the blind can not achieve sustainable open.

then in an open system, China Mobile's value is it? the mobile Internet era, we need to return to the needs of customers point of view.In the mobile Internet era, customers need is a good end, a good application, easy entry, social life more convenient.These content, China Mobile are done through partners, at least through a joint partnership to complete.The whole time, China Mobile's value? In my opinion, China Mobile's value lies in the grasp of customer needs and customer needs to achieve the establishment of channels.

partners to produce? developers to develop for? This is an opportunity for the mobile Internet era of understanding of customer needs.And there are more than 20 years as an operating carrier, in the grasp of customer needs has irreplaceable advantages.In the mobile Internet era, China Mobile is a client personal secretary, he knew his boss (customer) most need? Then this boss needs to find the right terminal, appropriate application, more convenient channels to meet the owner of demand.Of course, in order to prevent the owner of a hedge, China Mobile also need to be the boss's interests, hobbies and other"demand Panorama" to provide to their partners, so that they do need advance preparation.The partners because China Mobile where to get a more clear need to make their production behavior becomes simpler and more willing to cooperate with China Mobile.Only in this way, China Mobile to lead us to better serve consumers, and ultimately open a win-win situation

According to the latest data, China Mobile has 682 million customers, that people say that this is China Mobile's greatest strength, and I think this is just to see the appearance, because the scale is very weak in the Internet age, Yahoo, happy once users are large, Nokia is still covered by the current terminal NO1.So, I think, China Mobile's advantage is not that 682 million customers, but we hold 682 million customers, only customers can represent the value of the future development of our space.

Therefore, in the high-profile alliance to build an open process, the customer needs to build more smooth communication platform, firmly grasp customer needs, is sustainable and opening up of China Mobile's basic premise.

this blog published in the Mobile Labs, author of the original link is: http://labs.chinamobile.com/mblog/561876/158116

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