Samsung Brothers Contends production highlights the lack of business integrity

has always been highly respected Korean companies Samsung, recently faced trouble: aged 70, was the richest man in the Republic of Korea, Samsung Electronics Chairman Lee Kun-hee brother Li Mengxi report to court, claims 710 billion won of shares.They are three sons and their eldest son of the late Samsung Group founder Lee Byung-Zhe.
Li Mengxi: his father before his death the name of others trust part of the property, and Lee did not notify the other successors, the heritage is arbitrarily change his name."Li Mengxi in order to sue Lee Kun-hee asked for the equivalent of shares of the inheritance share of asking Lee of Samsung Life Insurance Company 824 shares and 20 shares of stock of the Samsung Electronics, also seeks compensation for 100 million won.According to Korean law,
Li Mengxi of v.On request exceeds the limitation period, it may 竹篮打水一场空, which did not cause the property and operations of Samsung's little substantive impact.But the harm to the Samsung brand image is huge, even devastating.Because this kind of thing affects the world Samsung - consumers may have to re-examine the Samsung.
brothers Ni wall was"scandalous," family scandal should not outside.Linen in public, nature had changed.Samsung has been to promote foreign law-abiding, good faith operation.Samsung's own internal culture, or the Samsung's output to the consumers own business philosophy, regarded good faith on the primacy of preaching.This makes the Samsung to get a good brand image, a Samsung weapon to conquer new territories in the market.Integrity has achieved a lot for Samsung to conquer new territories.It can be said that the large enterprises of consumer electronics, Samsung and Apple win a fight, largely depends on the long-standing consumer recognition of Samsung's business philosophy, integrity.brother dispute possessions such things broke for
now, Samsung Building, fundamentally shaken: Samsung, the highest office, actually to the family property, there is no allocation of the father's estate in accordance with relevant laws, but hiding the truth from a brother a lot of years! Korean family seemed so important.Behavior of the Samsung Electronics Chairman Lee Kun-hee, had to allow consumers to the question: for the interests of the Samsung Electronics Chairman Lee Kun-hee with his brother to conceal, that for consumers there is integrity? Samsung's commitment to consumers, but also believe it?
In fact, Lee's legal issues have been more than once.April 2008, Lee had on charges of tax evasion been to prison in 2009, the South Korean presidential pardon.Korean legal sources said, Lee's Away with tax evasion suspect.So since, once again caused the crisis may be Samsung's integrity.