PC segment survival times

PC segment survival times

either to do large and the"HP", or so refined and specialized in" Apple" .

Li Yunjie/text

cheap laptop in the sought after by many companies at the same time, high prices of Apple Computer broke the trend.According to market research firm NPD survey data show that 1 quarter of today, Apple not only in the U.S.retail PC market share grew to 14%, is a record high of more than $ 1,000 PC market share by more than 6 high.In contrast, several of the PC manufacturers, such as former Hewlett-Packard, Dell, Lenovo and other manufacturers share the majority of PC shipments, prices fell about 500 ~ $ 750 range.And sales over the past ten years, compared to sales of Apple's popularity can be said is unprecedented.

back to 10 years ago, Steve Jobs has just returned to Apple, Apple's Mac personal computers and notebooks is almost blocked in the global PC industry away.At a time when Dell is in a prosperous period, Dell's founder Michael"Dell said in an interview when asked" If Steve Jobs, what strategy will be taken to save Apple?"It was Dell's answer is:" If I were Jobs, I will completely shut down Apple, and then all the possessions and give the company's shareholders."Two years ago, the first time in Apple's market capitalization the day Dell, Steve Jobs did not forget to e-mail hit back at Dell, all of its employees to the company Steve Jobs sent an e-mail, which wrote:" companions , it seems Michael"Mr Dell and Apple are not well forecast future stock price from today's point of view, Apple has beat Dell.May still be fluctuations in the stock market, but today is still a memorable day."Now, Apple is gratifying momentum, and Dell Computer by Hewlett-Packard claimed the position of hegemony.

if placed on the development of the whole trajectory seen in the computer market, Apple and Dell's fall and rise of the ongoing adjustment, it is from high-end computer products to the public, segments from the general to the best example and embodiment.

few years ago, the computer market is mainly dominated by commercial customers, can afford a personal computer is only a very small number, Dell's direct model and the price advantage of universal lethality.Now the computer has been popular for the average consumer can afford the"mass product", the buyer must"pick and choose", while different people have different aspirations, some people concerned about the cost, some attention to design and shape, and more attention is the application of the person and feelings.In fact, cars and any other popular, popular products have gone through this process.

and a veteran of the computer makers Dell, Hewlett-Packard to become the computer industry over the overlord, it is to seize the computer market from the commercial popularity of the consumer the opportunity to adapt to the user of the product diverse needs of individual segments.Hewlett-Packard and Dell Computer have the majority of computer brands, the main selling to business customers, products from the appearance point of view,"big, stupid," is difficult to impress consumers.A few years ago, Hewlett-Packard to adjust strategy, force into the consumer market, and the first to establish a personal brand image.Now, a wide variety of HP computer products, for business customers from the blade PC, thin client, desktop computers, notebook computers, to the end for all kinds of consumer products, HP seeks to cover all markets, and increasingly more emphasis on personalized products demand.The success of the Asus Eee PC, all the major PC makers saw a new market segment, while the HP is the top four vendors in the follow-up the fastest.China Mobile Group, HP Chen Guowei, General Manager Information Products Division, said the launch of HP MINI is to allow HP's broader product line,"covering the needs of different groups of people." HP recently held in Germany, HP Mobile Summit, Senior Group, HP said Todd Bradley, executive vice president, will focus more on the future market segments.

Now we see the user-selected time, the previous"Intel to push what processors, manufacturers just like what the user can only buy what" time has passed, all manufacturers, including Intel and other leading manufacturers have to look at the face of consumers to make decisions, for different segments of consumer products with different demand points.

laptop a few years ago, is basically the same color, and now colorful, red, black, white, blue and other colors, from the product category, no longer simply be divided into desktop and notebook, business computers and home computers, but become ever more finely.Functionally, both have full-featured computer for learning, Internet, games and other professional computer; from the design style, there are simple type, stylish type, thick, thin, and so on; from the price, both the Eee This low-cost PC computers, but also such high-priced Apple MacBook Air computers, as well as for high-end enthusiast class, the aristocracy computer; from the screen, is divided into many small to large sizes.

in the diversified needs of users, sub-or super-computer market segments into the era of the PC manufacturers put forward more"Fine," the requirements of the road only two: either to go big and go like HP's product line, or take such as Apple's product line of fine professionals.But choose a different route, there are different tests.Hewlett-Packard, Dell and other major routes to go large and larger brands with the resulting advantages and bargaining power, they have sought all-round coverage from top to bottom, continue to enter each segment, and fine on the company turned to a competitive threat.Therefore, this fine line for the go professionals and for companies to survive independently, or with like Apple as a"unique Cheats", or will become a powerful brand of the annexation of large objects, such as high-end gaming computer makers Alienware and Voodoo were Dell and HP merger.

in the PC market is already highly sophisticated and popular today, the market will be concentrated to a few brands, and ultimately can certainly survive a few brands.